10 Email Marketing Tips That Will Drive Results
Posted By Ron Cates on May 16th 2012
My latest article at Travel Market Report:
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Let me know what you think!
Email or Social Media Marketing? Do Both
Posted By Ron Cates on April 2nd 2012
From a series at Travel Market Report (but applicable to all industries).
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Go Social in 15 Minutes – Here’s How
Posted By Ron Cates on March 5th 2012
More from the series for Travel Market Report.
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In Social Media, Reality Trumps Perfection
Posted By Ron Cates on February 3rd 2012
Written for Travel Market Report: Click here.
Cat Training
Posted By Ron Cates on December 30th 2011
Training my cat to NOT go outside…
Actually a test of a free iPhone app (from Bad Robot).
Developing Content for Social Media Marketing
Posted By Ron Cates on November 30th 2011
One of the greatest challenges facing small businesses that want to engage with customers and prospects via social media is coming up with content. Small business owners are great at running their businesses, but few are also professional writers on the side. Here’s some great news: social media is not perfect. In fact, perfectionism may be the bane of social media. The emphasis behind “social” is on being real, being transparent and having your company speak with a human voice. An occasional misspelled word or using imperfect grammar is not only acceptable, but is often viewed as refreshing and humanizing. Read Full Post »
Is Email Dead?
Posted By Ron Cates on November 30th 2011
Last year, there was a headline in my local newspaper (I read it online, of course) that immediately caught my attention. Because it was nonsensical, I wanted to ignore it, and I was hoping no one else would see it. Unfortunately, it was picked up by every news service in the country, so you probably read it too. It proclaimed (smugly, I thought, because I’m a bit overly protective of email), “Email is Dead.” This was a quote, and it came from the COO of Facebook, so perhaps there was a small conflict of interest (uber-irony: they came out with their own email service soon after). A few months later, I read that Facebook was dead (which made me feel much better). Recently, the cover story of Wired Magazine stated, “The Internet is Dead”. Last month, I read that blogging is dead. I don’t know about you, but I missed these funerals somehow. I still use all of these tools every day, and I have a large audience using all of these tools everyday. Read Full Post »
Go Social in 30 Minutes or Less
Posted By Ron Cates on November 30th 2011
Most small business owners understand and accept that social media marketing hasn’t merely “arrived,” but has become a powerful force for engaging customers and prospects. Yet, many simply haven’t gotten started.
If you haven’t made the dive into social media yet, I understand. It sounds complicated, time-consuming, and fraught with danger. How does it work? How does it help my business? What if I mess up and write something foolish? The reality is, social media marketing does not have to be complicated. It’s really fairly simple, and you can impact your business by spending as little as 10 to 15 minutes per day, 2 to 3 days per week.
The following are the major challenges a small business faces when going social. My goal is to minimize all of them: Read Full Post »
